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This Is Attribution

Jan 28, 2020

Google’s announcement about the removal of third-party cookies sent shockwaves thru both the advertising world and Wall Street.  Is this an Attribution Apocalypse or a necessary cleanse to the advertising ecosystem?  

The changes and potential impact was the topic of an industry conference call held with Shyam...

Jan 7, 2020

Today we welcome Jane Clarke whose knowledge, experience and initiatives continue to push the attribution and measurement market forward. Tune in for an in-depth discussion on the future of standards in attribution and measurement as well as some good tips on choosing a vendor!

Guest bio:

Jane Clarke has more than 40...

Dec 31, 2019

Izzet Agoren knows:  Accurate attribution models cannot be built by data scientists alone…you need a team who understands how media operates in the real world.  An electrical engineer who launched his own ISP in 2002 in Cypress,  Izzet search for the signal in the noise led him to AdTech.  As the VP of Data Science...

Dec 24, 2019

When Alice Sylvester exited the agency side of advertising, she witnessed both the emergence of market research and the explosion of digital advertising. Now as marketers embrace multi-touch attribution for media, will we see a day where brand and media metrics meet in the middle? Hear her thoughts on privacy changes...

Dec 17, 2019

When Jim Spaeth co-founded Sequent Partners, he had no idea how much the business of measurement would change. After serving as President of the ARF and decade developing new research tools he could not dream of doing anything else. Hear how (and why) he’s embracing industry change.

Guest bio:

Jim Spaeth, is...