Oct 29, 2019
Nathan Gorenflo is an expert in EDU lead generation. He comes on the show and shares his experience with operationalizing attribution at Franklin University. A case study in technology adoption and a lesson on why you should not attempt to swallow the entire attribution camel all at once.
Guest bio:
Nathan Gorenflo is...
Oct 22, 2019
Michael Kaushansky is one of today’s brightest measurement leaders. He comes on the show and shares the story of how he came to be in the digital marketing space and how he along with other mathematicians came to birth what is essentially known as attribution today, tune in to this episode to also hear what...
Oct 15, 2019
Vanessa Branco knows: When you buy digital media at scale, you need to have advertising attribution. She used Attribution to discover the 'halo' of digital advertising which filled the funnel for one public company and increased their ROI over 300%! Tune in for an insightful episode as Vanessa offers important advice...
Oct 8, 2019
Straight shooter Kevin Seaman shares his story of how he took a TV-centric organization and moved it into the digital space using cross-channel multi-touch attribution. Tune in to find out what it takes to get attribution adopted, the challenges you may face and what you could expect to learn along the way.
Guest...
Oct 1, 2019
Digital marketing trainer Leslie Laredo knows: The biggest challenge to multi-touch attribution is the refusal to challenge assumptions. Knowing how to challenge ROI numbers only comes from training. And after training over a hundred thousand marketing professionals over the last two decades, Leslie knows you have...