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This Is Attribution

Jan 28, 2020

Google’s announcement about the removal of third-party cookies sent shockwaves thru both the advertising world and Wall Street.  Is this an Attribution Apocalypse or a necessary cleanse to the advertising ecosystem?  

The changes and potential impact was the topic of an industry conference call held with Shyam...

Jan 7, 2020

Today we welcome Jane Clarke whose knowledge, experience and initiatives continue to push the attribution and measurement market forward. Tune in for an in-depth discussion on the future of standards in attribution and measurement as well as some good tips on choosing a vendor!

Guest bio:

Jane Clarke has more than 40...