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This Is Attribution

Dec 3, 2019

Rudy Grahn knows: Attribution is the connective tissue that is missing in almost every organization. A passionate idealist who has the future of attribution square in his sights, tune in to hear Rudy’s insights on how and why attribution came about, what the biggest adoption barriers are and what the future may hold.

Nov 26, 2019

Welcome to Throwback Tuesday where we share important interviews we believe warrant another listen! Today’s interview is with Anthony Pitts from DraftKings. This discussion managed to touch on most of the critical aspects of attribution as it pertains to qualitative or “squishy” data analysis— like the...

Nov 12, 2019

David Kaplan is an expert in digital customer acquisition and analytics who faced a major barrier -- what can be done about viewability and attribution.  He comes on the show to share how he came into attribution, what this has enabled him to do, and how he overcame the challenges of early adoption.

David Kaplan started...

Nov 5, 2019

What can marketers learn from Crossmedia's data analytics guru Lee Beale?  How to make the right bets with your marketing budget and build your business.  From his early days with CPG brands to building Redbox into a world-class offering, Lee learned the only signal that matters in the marketing noise is the truth.

Oct 29, 2019

Nathan Gorenflo is an expert in EDU lead generation. He comes on the show and shares his experience with operationalizing attribution at Franklin University. A case study in technology adoption and a lesson on why you should not attempt to swallow the entire attribution camel all at once.


Guest bio:

Nathan Gorenflo is...